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  “What happens during a consultation?“   That depends on the client's needs. An actress who always receives the same offers based on a certain type of role perhaps needs an external change in order to get out of this pigeonhole. For herself and for those who make the decisions.
A manager, who is described as arrogant by his staff, can appear more likeable and accessible by changing his inner attitude and also his body posture. People going through a phase of change often find that their outer "skin" no longer fits the internal transformation process they are going through.
  “Does the judgement "you really need it" still apply when a person goes to an image consultant?“   In an age where the use of coaching and cosmetic operations (in front of the cameras) has become widespread, their acceptance has grown significantly. People who want to develop themselves reach the limit at some point, from where they know that they cannot progress alone.
  “I've already had a colour consultation. But I don't like the recommended colours. What good does it do?“   In the past, colour consultations were based upon the four seasons, and did not always suit the individual requirements. A good consultant has learned to paint the colours of your skin, hair and eyes, and is able to offer a completely harmonised range of colours for your person.
I have never had a client who didn't like these colours - they correspond to his or her nature and are therefore not perceived as foreign bodies. However, such a colour consultation takes several hours, and is especially suited to persons with public duties, who have their wardrobes put together for them. For those who need a less detailed consultation, this information can be given in the compact form of a ready-made colour card.
  “What is the difference between a colour and style consultant and an image consultant?“   A colour and style consultant takes care of the outward appearance, image consultants also concern themselves with developing the attitudes, opinions and feelings which a person (or an organisation) expresses.
To this end, he needs psychological know-how, as well as knowledge of marketing and public relations.
  “What is the point of going shopping with an image consultant?“   You have a professional at your side, who can advise you with an eye to your proportions, style and type. At the same time, he also takes into consideration your life situation, your individual aims and the existing contents of your wardrobe. Friends or partners can also make good advisors, but often one's own taste is transferred to them. The professional eye has the neutrality to see what will suit you especially.
  "Is etiquette training as middle-class as it sounds?"   Yes and no. Moshé Feldenkrais (an Israeli physicist, who developed a process for creating learning procedures) says, "When you know what you are doing, you can do what you want". This is exactly what I teach too. Unfortunately, not everyone has learned the correct way to behave in certain situations and therefore they behave inappropriately. Once you know how to behave, you can still decide: do I want to conform or do I want to break the rules?
If you study the subject of etiquette a little, you will quickly notice that it means more than just appropriate behaviour in formal surroundings. Good manners make life easier; they are "the oil that allows the engine to run smoothly." And I don't know of any business or community who can do without them. People are always looking for orientation and rules in their dealings with one another. This is one of the reasons for the trend towards such seminars.
       
       
       
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